19 Marketing Tactics for Carpet Cleaners in 2025

As a carpet cleaner, it’s important to continually seek out new business and find ways to attract new customers. Here are several tactics that carpet cleaners can use to get more business:

1. Optimise your website for search engines.

Search engine optimisation (SEO) can be an effective way to increase your online visibility and attract more potential customers to your website. By optimising your website for relevant keywords and phrases, you can make it more likely that customers will find your business when searching for carpet cleaning services. Some specific SEO techniques that you can use include:

• Researching and targeting relevant keywords: Identify the keywords and phrases that potential customers are likely to use when searching for carpet cleaning services, and include these keywords in your website’s content and meta tags. This can include both general keywords, like “carpet cleaning (your area),” as well as more specific keywords, like “pet stain removal” or “commercial carpet cleaning.”
• Optimising your website’s title and meta tags: The title tag and meta description of your website are important factors that can influence your search engine rankings. Make sure to include relevant keywords in these tags to help improve your visibility.
• Creating high-quality, relevant content: Providing informative and helpful content on your website can help attract more potential customers. Consider writing blog posts or articles about carpet cleaning, or providing tips and advice for maintaining clean carpets. This can not only help improve your search engine rankings, but it can also demonstrate your expertise and build trust with potential customers.
• Building high-quality backlinks: Backlinks from other websites can help improve your search engine rankings. Reach out to other businesses or websites in the cleaning industry to see if you can secure backlinks to your website. You can also try submitting your website to relevant directories or joining local business organisations to help build backlinks.

2. Use social media to promote your business.

Social media platforms such as Facebook, Instagram, and Twitter can be powerful tools for promoting your business and reaching potential customers. Creating a social media presence for your business and regularly posting updates, special offers, and customer reviews to attract new business and build a loyal following. Some specific strategies that you can use include:

• Engaging with your followers: Respond to comments and messages from your followers, and make an effort to engage with them on social media. This can help build relationships and increase customer loyalty.
• Posting high-quality photos and videos: Visual content can be especially effective at catching people’s attention on social media. Posting high-quality photos and videos of your work, as well as before-and-after shots to showcase the results of your services. You could also post videos of your team in action, or demonstrating the benefits of your services.
• Running social media ads: Social media platforms offer a variety of advertising options that can help you reach a targeted audience. Running ads on social media to reach potential customers in your area. You can target your ads based on location, interests, and other factors to help ensure that you’re reaching the right audience.

3. Use Linkedin to find business.

LinkedIn is a professional networking site that can be used to connect with potential customers and promote your carpet cleaning business. Here are some tips for using LinkedIn to market your carpet cleaning services:

• Set up a LinkedIn company page: This will allow you to showcase your business and its services to a wider audience. You can include information about your company, photos of your work, and testimonials from satisfied customers.
• Join relevant LinkedIn groups: Join groups related to your industry, such as carpet cleaning or home services, to connect with potential customers and industry professionals. You can also participate in discussions and share updates about your business.
• Create and share content: Share blog posts or articles related to carpet cleaning and home maintenance on your LinkedIn page and in relevant groups. This can help establish you as an expert in your field and attract potential customers.
• Utilise LinkedIn ads: LinkedIn offers targeted advertising options that allow you to reach specific audiences based on location, job title, and other criteria. You can use this feature to promote your carpet cleaning services to a highly targeted audience.

Overall, LinkedIn can be a valuable tool for promoting your carpet cleaning business and connecting with potential customers. By building a strong presence on the site and actively engaging with relevant groups and individuals, you can effectively market your services and grow your business.

4. Offer promotions and discounts:

Offering promotions or discounts can be a great way to attract new customers and encourage repeat business. Offering discounts for first-time customers, or for customers who refer friends or family to your business. You could also run limited-time promotions or offering special packages to encourage more business. For example, you could offer a discount on a deep cleaning service when customers purchase a regular cleaning service, or offer a free stain-removal treatment with every carpet cleaning.

5. Build relationships with local businesses.

Building relationships with local businesses can be a great way to get more business. Offering discounted rates or special packages to local businesses, or partnering with other local service providers to offer bundled services to customers. By working with other local businesses, you can potentially reach a wider audience and gain more exposure for your business. You could also offer your services to local estate agents, as they often work with clients who are looking to clean carpets before moving into a new home.

6. Network and get involved in your community.

Networking and getting involved in your community can help build your reputation and increase your visibility. Join local business organisations or participating in community events and charities to get your name out there. By becoming an active and visible member of your community, you can build relationships and gain the trust of potential customers. You could also join online groups or forums related to carpet cleaning, as this can be a great way to connect with other professionals in your industry and share ideas and strategies for getting more business.

7. Offer high-quality service.

Providing excellent service to your customers is crucial for building a loyal customer base and attracting new business. Make sure to go above and beyond to ensure that your customers are happy and satisfied with your services. This can include things like being punctual, providing a thorough and professional service, and being responsive to customer needs and concerns. Offering a satisfaction guarantee to your customers, as this can help build trust and encourage them to use your services again in the future.

8. Use customer reviews and testimonials.

Customer reviews and testimonials can be powerful tools for attracting new business. Ask satisfied customers to leave reviews on your website, google listing or social media pages, or to write testimonials that you can use in your marketing materials. Positive reviews and testimonials can help build trust and credibility with potential customers. You could also offer incentives or rewards for customers who leave reviews or refer friends to your business.

9. Offer additional services.

Expanding your range of services can be a great way to get more business and increase your revenue. In addition to traditional carpet cleaning services, you could offer upholstery cleaning, tile and grout cleaning, leather cleaning or stain and odour removal services. By offering a wider range of services, you can attract a wider range of customers and increase your potential income.

10. Invest in marketing.

Marketing can be an important investment for any business, and it’s especially important for carpet cleaners who are looking to get more business. Develop a marketing plan that includes a variety of tactics, such as advertising, direct mail, email marketing, and social media marketing. You could also hire a marketing firm or professional to help you develop and execute your marketing plan. By investing in marketing, you can increase your visibility and reach a larger audience of potential customers.

11. Build your brand.

Building a strong brand can be an important factor in attracting new business and standing out from the competition. Developing a clear brand message and identity that reflects the values and mission of your business. This can include things like a logo, tag line, and brand colours and fonts. By building a strong brand, you can differentiate your business and make it more memorable to potential customers.

12. Use customer data to your advantage:

Gathering data about your customers can be a valuable tool for getting more business. By collecting information about your customers’ preferences, needs, and behaviours, you can tailor your marketing efforts and services to better meet their needs. You can gather customer data through surveys, online forms, and other methods, and use it to create targeted marketing campaigns and personalised experiences for your customers. Free software like Mailchimp makes collecting & sending emails straightforward whist being compliant with data laws.

13. Offer maintenance packages.

Offering maintenance packages can be a great way to get more business and encourage repeat business. Offering package deals that include regular cleaning services, as well as additional services like stain prevention treatments or deodorising treatments. By offering maintenance packages, you can provide value to your customers and encourage them to use your services on a regular basis.

14. Use customer service as a marketing tool.

Providing excellent customer service can be a powerful marketing tool for attracting new business. By going above and beyond to meet the needs of your customers, you can build trust and credibility, and encourage them to use your services again in the future. Offering convenient appointment times, providing timely and professional service, and being responsive to customer inquiries and concerns.

15. Offer flexible payment options.

Offering flexible payment options can be a great way to attract more business and make your services more accessible to a wider range of customers. Offering a variety of payment methods, such as credit card, check, or cash, and consider offering financing options or payment plans for customers who need them. By offering flexible payment options, you can make it easier for customers to use your services and encourage them to do so.

16. Promote your services through word-of-mouth.

Word-of-mouth marketing can be an effective and cost-effective way to get more business. Encourage your satisfied customers to spread the word about your business, and offer incentives or rewards for customers who refer friends or family to your business. By leveraging word-of-mouth marketing, you can reach a wider audience and attract new business.

17. Invest in professional development.

Investing in professional development can help you improve your skills and knowledge, and make your business more competitive. Taking courses or workshops related to carpet cleaning, or earning professional certifications to demonstrate your expertise. By investing in your professional development, you can improve the quality of your services and make your business more attractive to potential customers.

18. Leaflets.

19. Google Ads. (Adwords)

Google AdWords is a pay-per-click (PPC) advertising platform that allows businesses to create and display ads on Google search results pages and other websites. Here are some tips for using AdWords for a carpet cleaning business:

• Identify your target audience: Consider who you want to reach with your ads, such as homeowners in a specific location or businesses in a particular industry. This will help you create more targeted and effective ads.
• Choose relevant keywords: Select keywords that are closely related to your business and the services you offer. These keywords will help your ads appear in search results when people search for those terms.
• Create compelling ad copy: Write compelling and informative ad copy that clearly describes your services and highlights the benefits of using your business.
• Use ad extensions: Ad extensions allow you to provide additional information in your ads, such as your business location, phone number, or a call to action. These can help make your ads more effective by providing more information to potential customers.
• Monitor your ad performance: Use the AdWords dashboard to track the performance of your ads and make adjustments as needed. This includes monitoring your click-through rate (CTR), the number of conversions, and the cost per conversion.
• Set a budget: Determine how much you are willing to spend on your AdWords campaign and set a budget accordingly. This will help you control your advertising costs and ensure that you are getting a good return on your investment.

Overall, AdWords can be a powerful tool for promoting a carpet cleaning business, as it allows you to reach a large and targeted audience through search results and other websites. By following these tips and regularly monitoring and adjusting your campaigns, you can effectively use AdWords to attract new customers and grow your business.

By using a combination of these tactics, carpet cleaners can effectively get more business and grow their customer base. It’s important to be proactive and continually seek out new opportunities to attract customers, and to be willing to try new strategies and approaches to get more business. By focusing on providing excellent service and building relationships with customers and other service providers, you can position your business for long-term success.